In June 2020, YouTube announced plans for a $100m fund “dedicated to amplifying and developing the voices of Black creators and artists and their stories”. Since renamed the #YouTubeBlack Voices Fund, this morning YouTube announced the first batch of creators who’ll be getting funding. There are 132 in total, including 21 music artists from the US, Kenya, Brazil, Australia, South Africa and Nigeria.

YouTube has profiled the 21 artists here, while explaining how the fund will support them. “The Artist Class of 2021 will receive dedicated partner support from YouTube, seed funding invested into the development of their channels, and participate in training and networking programs focused on production, fan engagement, and wellbeing.”

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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