Bandcamp is expanding its vinyl pressing service to more artists on its platform, inviting 10,000 of them to test it out.
The service has been in testing since 2019 as a way for artists to sell vinyl albums without the risks or hassles of having to press a set number and then send them out. Bandcamp says it has run 50 pilot projects so far and shipped 13k records to fans around the world. And now the expansion.
There’s an incentive for those 10,000 invitees to take up the opportunity too. “Last year, fans bought 2 million LPs through the site, double the year prior. And for the artists and labels who sell vinyl, it now makes up 50% of their overall revenue,” explained Bandcamp. “Yet only 12% of the albums with sales on Bandcamp in 2020 offered a vinyl version, leaving a large source of potential artist revenue on the table.” De-risking the process is how the company plans to encourage more artists to change that.
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