Last summer, Laura Marling sold 6,500 tickets for her two livestreamed shows from the Union Chapel venue in London: one of the first examples of a ticketed livestream utilising that kind of performance space during the Covid-19 pandemic. Now her team is experimenting again: exploring how much replay value there is in those original concerts.

On 31 January, the show will be rebroadcast again globally – with different streaming times depending on geography – and once again it will be a ticketed event.

Organised by Driift and ticketed by Dice, the rebroadcast will cost £10 / €11 / $12, although fans who bought a ticket for one of the original performances will get a discount.

Other artists will be watching the ticket sales closely: if there’s fan demand for a rebroadcast of a livestream from seven months ago, we can expect to see this becoming a more common strategy.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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