Charlotte De Mets, head of marketing at Warner Music Benelux, predicts that Belgium will reach 2.5m music streaming subscriptions over the next few years, as the country starts to make up for a slow start in streaming.
Recorded music body BEA Music reported that in 2019 music streaming income rose by 31% in Belgium, accounting for 60% of the country’s total turnover. This strong performance helped overall recorded music revenue to climb 8% to €78.32m ($98.39m).
In our latest Country Profile, De Mets says that there has been “an exponential growth in paid subscription streaming over the last two years in Belgium as more fans use these platforms to connect with music”. She estimates that around 1.5m people in Belgium currently subscribe to a music streaming service – not bad for a country of 11.7m people, although not spectacular either – predicting that this can grow to 2.5m over the next few years.
Image by fdecomite (CC BY 2.0)