British startup Uppbeat is the latest company promising to help YouTubers use music without fear of copyright strikes.

It is launching with a catalogue of more than 900 tracks from artists, producers and composers, with each Uppbeat user able to download 10 a month for use in any of their videos.

The business model involves getting some of them to upgrade for a £6.99-a-month premium account, which lets them use as many tracks as they like, while also ‘whitelisting’ their channel to avoid future copyright claims.

Uppbeat says its music can also be used on other ‘open-distribution platforms’ – from livestreaming services to podcasts – but only by solo creators or people in companies of up to 10 employees, who are not making paid advertising. The platform has been launched by licensing firm Music Vine.

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Stuart Dredge

Music Ally's Head of Insight

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