By the end of 2020, Native Instruments had more than 1.5 million monthly active users of its products for making music and DJing. This, plus the wider buzz around music creation technology, has been making investors’ ears prick up.
Native Instruments’ majority owner is an investment company called EMH Partners, which bought in to NI with €50m in 2017 before taking a majority stake in 2020. Now it is selling those majority shares to another investment firm, Francisco Partners, although it will still have a minority shareholding in the company.
NI says the new ownership will help it to “create more seamless experiences for music creators, with more accessible points of entry for new and established creators alike”.
Meanwhile, Francisco Partners’ partner Matt Spetzler said his company’s “M&A capabilities” will be put to use: which may spell acquisitions ahead for Native Instruments (or, of course, an ultimate exit to someone even bigger).
Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!