Apple Music was the first global music streaming service to have its own live radio station built in. Now expanded to a suite of stations, some of its shows are now being syndicated to traditional radio stations. Well, one so far: Cool FM in Nigeria, which have just started broadcasting Apple Music’s ‘Rap Life Radio’ and ‘Africa Now Radio’ shows every Saturday and Sunday evening.
It’s the first such international syndication deal for Apple Music Radio, although clearly there is potential for other such partnerships with broadcasters around the world.
It’s no accident that Nigeria is the first example: Apple Music has been working hard to build its presence across Africa over the last year or two: a trend we picked out in our end-of-year report in December as significant.
“So honored and this is so dope to be able to connect the Rap Life Radio show to the Nigeria Hip-hop scene,” said Ebro Darden, global editorial head of hip-hop and R&B at Apple Music, who hosts the ‘Rap Life Radio’ show.
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