Independent label Ninja Tune’s Big Dada subsidiary already has a strong reputation for its hip-hop releases, but now it is relaunching with a new mission statement.

Big Dada will now be “run by Black, POC & Minority Ethnic people for Black, POC & Minority Ethnic artists” – the company provided a “for lack of a better term” as recognition that these descriptive labels sometimes come in for criticism. The mission statement continues: “Working to amplify Black and racialised artists voices, Big Dada looks to shift the narrative around this music, bypassing stereotypes to allow and encourage freedom to express oneself for who they are and want to be.”

Alongside the relaunch comes a new logo, merch and a redesigned website including an editorial section promising “mental health resources for Black and POC artists, as well as editorial think-pieces and long reads exploring various music scenes and movements, rewiring the label as a platform for minority communities”

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