Photo by Christian Wiediger on Unsplash

YouTube’s latest test of a new feature involves Twitch-like ‘clips’ from longer videos, although in this case the clipping will be done by viewers.

“We’ve heard a lot of feedback from creators and viewers who have wanted an easy way to capture short segments of content and share moments from videos or streams. We’re excited to begin our testing of a clipping feature on YouTube starting today with a small group of creators while we start gathering feedback,” announced YouTube.

“Clips on YouTube allows you to select a 5-60 second segment of a creator’s content (video uploads and streams) that can be shared with others across platforms.” This is one of the videos that can be clipped, as a demo.

Could this be applied to music videos? You can imagine the sensitivities, but if licensing terms allowed, it could be an interesting new way for fans to promote music videos.

Clearly, YouTube is controlling which videos and channels can be clipped, though, so nothing will happen without rightsholders’ backing.

Photo by Christian Wiediger on Unsplash

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Stuart Dredge

Music Ally's Head of Insight

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