Having completed its acquisition of streaming firm Napster, MelodyVR has published some new stats about its business. Napster ended 2020 with 5.7 million “total platform users” – a metric that includes its consumer service, as well as the other streaming services powered by its B2B platform. That’s up by 126% year-on-year: huzzah! But wait, there’s another figure… Napster’s “average monthly active users” only increased by 15% last year to 1.2 million people: just over 21% of the total user count.
Meanwhile total plays (down 2.8% to 10.5bn) and listening hours (down 6.6% to 306.5m) both fell in 2020. Still, MelodyVR is understandably focusing on the positives, which include several renewals of deals for Napster’s B2B side. Its partnership with Sonos is expanding as the latter launches its Napster-powered Sonos Radio in more countries, while Panasonic and Telefonica Germany have both renewed their Napster deals until March 2022 and December 2022 respectively.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…