Culture Collective managing partner Jonathan Azu was one of the speakers on our NY:LON Connect ‘label evolution’ panel last year. Now he’s starting a new project that aims to help the wider music industry evolve. It’s called Diversity in Music, and is a talent database of Bipoc (Black, Indigenous, People of Colour) and women music professionals looking for jobs in the industry.

SoundCloud, United Talent Agency (UTA), Ingrooves Music Group and ATO Records are among the companies on board for the project’s launch. “In the wake of long-overdue conversations being had about systemic racism in our industry, I wanted to provide an avenue to connect hiring managers with talented people of colour as well as women, many of which have recently been forced into pandemic related unemployment,” said Azu.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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