During the ‘live and livestreaming’ track at last week’s NY:LON Connect conference, one of the recurring points was the idea of geo-fencing virtual tours, with shows focusing on fans in a specific city or region. We expect to see plenty of experimentation with this in 2021, and artist Todd Rundgren’s upcoming tour is one of the examples.
His ‘Clearly Human’ tour will be 25 performances, all broadcast from Chicago, but aimed at specific cities that he would have played on the cancelled physical tour.
Shows will kick off at 8pm in the timezone of each city, with Rundgren telling TechCrunch that “we’ll dress all the walls with posters, sports team memorabilia … We’ll get food flown in from familiar local eateries” to get the local vibe. There will also be virtual meet’n’greets with fans in each city, and video screens in the venue being used for the concerts showing fans.
Rundgren is working with livestreaming startup NoCap on the tour, whose co-founder Cisco Adler says that it is now selling “30, 40, 50 thousand tickets” for individual shows.
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