We’re looking for a talented, creative and dynamic Audience Development Manager to join the AWAL Recordings team and work with our incredible and growing roster of emerging and already established talent from all over the world, including Lauv, Tom Misch, Nick Cave, Little Simz, Girl In Red, Everything Everything, Alfie Templeman, FINNEAS, and many more. AWAL is focused on artist and audience development at a granular level globally. Using data and audience insights to drive bespoke creative marketing executions, we pride ourselves on taking a focused & collaborative approach across our teams for the benefit of our independent artists.

Based out of our London office and reporting to the Vice President, Marketing you will be working closely with UK & International marketing teams as well as our US-based marketing counterparts. As our resident digital expert, you will be responsible for conceiving and executing best-in-class digital marketing campaigns and initiatives working across multiple platforms to grow audiences & followers as well as maximize engagement for new and developing AWAL Recordings artists.

You are most likely already working in the music industry in a similar role with an excellent understanding of all digital platforms and abreast of current music industry developments. You also need to be highly organised and methodical, but able to bring creativity, enthusiasm, and fresh ideas to the table. As much as this position requires a great deal of strategic thinking and planning, you are still a “doer” and someone who is very hands-on in their approach to work.


  • Conceive industry-leading digital marketing initiatives; social media strategies, using experience and expertise to formulate original and ground-breaking ideas.
  • Set up and manage digital advertising campaigns whilst ensuring spends are effectively maximized to achieve campaign goals.
  • Originate assets as required for social media and advertising campaigns.
  • Compile and analyse reports, using data from AWAL’s streaming analytics platform alongside third-party platforms and dashboards, and present back to the marketing and management teams.
  • Run digital health checks at the outset of campaigns, advise clients on how to optimize their online channels and profiles.
  • Source and develop strategic relationships with influencers across social media and YouTube.
  • Drive digital best practices through the company.
  • Manage and develop relationships with digital platforms.


  • Advanced experience working closely with artists and managers, digital platforms, and Digital Marketing in the music industry
  • Proven track record in building social numbers and followers
  • A keen eye for cutting edge, engaging creative content
  • An understanding of cultural trends amongst niche, youth-audiences in the UK and globally
  • Organised self-starter with the capacity to manage an often intense workload and work in a high-pressure environment
  • Excellent stakeholder management and communication skills at all levels is key
  • Presence as well as ambition to continuously improve and with a drive to approach each campaign with enthusiasm and innovative/creative mind-set

Why choose us?

At Kobalt we’ve prioritized creators since we first started in 2000. Our music services and the technology we’ve built helps make the industry more fair and rewarding for artists. AWAL, Kobalt’s recording company, is the partner of choice for innovative artists at all stages of their careers as we transform the way music is released by creating a high-quality path for artists to remain outside of the traditional label system. AWAL is the partner for leading artists and labels including Lauv, Finneas, girl in red, AG Club, Yung Bans, Kim Petras, Gus Dapperton, Little Simz, Dayglow, COIN, Nick Cave & The Bad Seeds, Dashboard Confessional, Glassnote Records (Childish Gambino, Mumford & Sons), Blue Raincoat Music / Chrysalis (Sinead O’Connor, The Specials), and many more!

TO APPLY: https://boards.greenhouse.io/kobaltmusicgroup/jobs/2765783?gh_src=720c2aa21us


Applicants must be eligible to work in the United Kingdom. Verification checks will be conducted during the interview process and a full DBS check on acceptance of offer. Kobalt is an equal opportunity employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, national origin, gender, age, religion, disability, sexual orientation, or any other status or characteristic protected by law.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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