There may be trouble ahead for TikTok in the European Union. Consumer rights organisation BEUC has filed a complaint with the European Commission and coordinated a wider raft of calls for investigations of TikTok by regulators in member countries.

“BEUC contends that TikTok falls foul of multiple breaches of EU consumer rights and fails to protect children from hidden advertising and inappropriate content,” claimed the organisation, in an announcement setting out its allegations. They range from claims of unfair sections of TikTok’s terms of service; misleading information about how personal data is collected; and most seriously the claims of failing to protect children from advertising and “inappropriate content such as videos showing suggestive content”.

TikTok has defended itself in a statement sent to Fortune citing its move to make all accounts for under-16 year-olds private by default, as well as its privacy policy explanations “with vocabulary and a tone of voice that makes it easier for teens to understand our approach to privacy”.

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Stuart Dredge

Music Ally's Head of Insight

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