Warner Music Group’s latest splashing of its cash is focused on the Middle East, and independent label Rotana Music. The undisclosed investment includes a deal for WMG’s Ada Worldwide label services division to distribute Rotana’s releases “globally outside of MENA and via YouTube for the entire world”.
“We’re especially excited about the opportunity to both expand our profile in the region and to bring these amazing artists to audiences across the globe,” said WMG’s president, international, recorded music Simon Robson.
Rotana is no stranger to WMG’s wider family, it should be noted. In August 2018, Rotana Music’s parent company Rotana Group was one of the investors in a $185m funding round for Deezer, the streaming service that is now majority-owned by WMG’s corporate parent Access Industries. As part of that, Rotana Music signed an exclusive licensing deal with Deezer.