The British music industry already has a number of organisations representing different facets of the live music sector: the Association of Independent Festivals, the Association of Independent Promoters, the Music Venue Trust and so on. Now those and other bodies – including the Featured Artists Coalition and Music Managers Forum – are creating an umbrella organisation for the live sector. It’s called ‘Live‘ and launched this week, with a planned focus on lobbying, economic analysis, communications, and skills and diversity.

The launch comes at a crucial time for the live sector, which was put on its knees by the Covid-19 pandemic, but is now lobbying hard for as much support as possible from the government to get up and running again once it is safe to do so.

Among the immediate lobbying goals are an extension to the reduced cultural VAT rate on tickets; a government-backed insurance scheme to help events go ahead safely; and more targeted financial support to protect jobs and infrastructure.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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