Spotify’s big podcasting moves get lots of attention in the music industry, but the company’s aggressive push into podcasts has had a bigger ripple effect. From Amazon Music buying production firm Wondery to iHeartMedia’s recent acquisition of ad-tech firm Triton Digital, lots of big players are making big moves at the moment to position themselves for the upcoming spoken-word battle. And below those big players, there is plenty of activity too.
Veteran podcasts firm Acast has announced an acquisition of RadioPublic, a company that has a podcasting app but also tools for podcasters.
Meanwhile, Danish startup Podimo has raised €11.2m in funding, eight months after its Series A round of €15m. We wrote about Podimo then: one of its co-founders was former Spotify exec Eva Lægdsgaard.
To some extent, the pattern here is of everyone in the podcasting world scaling up: the bigger players to compete with Spotify and Apple, and the smaller players to make themselves tempting acquisition targets to help the bigger players further that goal.
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