We spend a lot of time writing about short-form music videos, but long-form content is also finding new audiences through a variety of digital platforms. Including a new one that’s just debuted on Amazon Prime in the US, called The Coda Collection. It’s a streaming video channel with a catalogue of more than 150 music documentaries and concert films, which costs $4.99 a month to subscribe to – i.e. it’s not part of the existing Prime bundle.

The channel comes from a company whose co-founders include Yoko Ono and Experience Hendrix’s Janie Hendrix, with Sony Music as one of its shareholders. “It transcends basic music streaming and takes fans on a real journey into the heart of the songs they love and the artists, like Jimi Hendrix, who created those songs,” said Hendrix. The channel will also be commissioning new series and performances by current artists.

Music Ally’s next Learn Live webinar will help you build the strategies for artists to thrive in new international markets!

Music Ally's Head of Insight

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