It’s quite the week for the rapidly-evolving streaming ecosystem across Africa, with Spotify launching in a number of countries there, and now distributor TuneCore getting up and running in the region too.

The distributor has hired two executives for its Africa launch: Jade Leaf as head of TuneCore for Southern Africa, and Chioma Onuchukwu as head of TuneCore for West Africa – both reporting in to the company’s VP, international, Faryal Khan-Thompson.

Onuchukwu joined the company from Nigeria-based streaming service uduX Music, while Leaf came from a music-focused role at pay-TV company Multichoice.

TuneCore says it has already seen growth in the number of African artists using its service, including Kofi Mole, Small Doctor, Spoegwolf, Mpho Sebina and Fena Gitu.

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