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Music streaming services should financially support broadcast radio… says a study commissioned by the Canadian Radio-television and Telecommunications Commission (CRTC).

1,735 Canadians were asked for their opinions on a range of questions relating to radio in general, and commercial radio in particular. It found that while 68% listen to commercial radio every week, 39% are listening to streaming services. But you can bet the latter is the percentage that is growing, which will have been the motivation for a question about whether streaming services should “contribute financially towards the Canadian broadcasting system”.

54% of respondents agreed (a combination of ‘strongly’ and ‘somewhat’ that isn’t broken down in the published version of the study). Meanwhile, 50% agreed that streaming services should be required to ensure “a minimum amount of Canadian content is included on their playlists on a weekly basis”.

A pointer to debates to come on how (or if) streaming should be regulated in the same way as radio – particularly in countries with national quotas for broadcasters’ playlists – and even whether it should financially prop up radio as it continues to grab share of ear from it.

Music Ally’s next Learn Live webinar will help you build the strategies for artists to thrive in new international markets!

Music Ally's Head of Insight

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