Ahead of International Women’s Day next week, Deezer has published the results of an analysis of the gender splits for different genres’ top 100 artist charts on its service. Many of the figures make for bleak reading.
Women account for 42% of the top 100 pop artists in Deezer, and that’s the highest percentage of all the genres, so still in the minority. Women are 39% of the top R&B artists on Deezer; 26% for soul; 15% for alternative and country; 14% for jazz; 11% for classical; 7% for hip-hop and rock; and just 4% for electronic music.
“We all know the diversity issues in the music industry and how much work still needs to be done. Women are not only under-paid, they’re also under-streamed, and represent less than 20% of listening in over half of our most popular genres,” said Deezer’s head of global music programming Kim Weaver, promising that Deezer’s various playlists and promotions for International Women’s Day will not be just a one-day thing, but part of a longer-term effort.
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