Actually, a better way to describe this would be Instagram Live getting a bit more ‘roomy’, since this is an expansion of an existing feature rather than a full pivot into Clubhouse-style audio.

People livestreaming on Instagram could already invite another person to broadcast with them, but now they can invite three, with a feature called ‘Live Rooms’.

“We hope that doubling up on Live will open up more creative opportunities — start a talk show, host a jam session or co-create with other artists, host more engaging Q&As or tutorials with your following, or just hang out with more of your friends,” announced the Facebook subsidiary.

The new feature comes with money-making parts too: viewers can buy badges to show off their fandom, and the rooms will also support shopping and live fundraisers. “We’re also exploring more interactive tools such as offering moderator controls and audio features that will be available in the coming months,” added Instagram. Audio features? As we said: Clubhouse-y.

Music Ally’s next Learn Live webinar will help you build the strategies for artists to thrive in new international markets!

Music Ally's Head of Insight

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