MTN Rwanda launches a pay-as-you-play streaming service


Telco MTN Rwanda has launched a new music streaming service that charges by the minute. It’s called MusicTime and has launched initially as an Android app.

MTN customers who download it can buy 120 minutes for RWF 200 (around $0.20) or 300 minutes for RWF 450 ($0.45). In both cases, the minutes are only valid for a week.

MTN says the new service has a catalogue of more than 40m tracks, and is making it clear to users that they won’t pay any additional mobile-data charges when streaming over its network.

MusicTime is new to Rwanda, but not to Africa more widely: MTN originally launched it in South Africa in August 2019, not long after it acquired streaming service Simfy. At the time, the telco’s CEO said he wanted 20% of MTN’s data customers in markets where MusicTime was available to be using it within the next two years.

Written by: Stuart Dredge