Tencent-owned music streaming service Joox is one of Spotify’s key rivals in south east Asia, and that’s a region where K-Pop is enormously popular. Credit the company for being quick off the mark, then, following the recent news that Spotify has lost a big chunk of its K-Pop catalogue due to a breakdown in licensing negotiations with Kakao M.

Joox has put out a press release essentially to remind everyone that it still has all the K-Pop artists who’ve been abruptly removed from Spotify, listing the likes of Monsta X, Seventeen and Epik High just to hammer the point home. It also notes that K-Pop titans BTS and Blackpink were two of its top three most-streamed bands in 2020, although those are two of the artists still available on Spotify.

It’s a timely brag, then, but more interesting is the fact that Joox has been getting involved in livestreamed K-Pop concerts – awards shows included – and has launched an original series called ‘Idol Station’ that it says “allows K-Pop fanatics to chat and get to know their beloved oppas better online”.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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