The major streaming services are continuing to choose emerging artists for their respective promotion schemes. Spotify and Apple Music announced their latest picks yesterday.
Spotify has gone with Norwegian artist Girl In Red as its latest ‘Radar’ artist in the US. She’ll be getting the full playlisting / Spotify Single / mini-documentary / billboard ads treatment, ahead of her debut album release at the end of April.
Apple Music’s latest global ‘Up Next’ artist is Tate McRae, meanwhile, a singer-songwriter from Canada who has also built a decent audience on YouTube with her ‘Create With Tate’ series. She’ll be getting playlist spots, a mini-documentary, and a performance on the Jimmy Kimmel Live! TV show in the US, like other ‘Up Next’ picks.
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