It’s just under nine months since Instagram livestreams brand Verzuz signed an exclusive deal with Apple Music. However, that deal is now at an end according to Variety, after Verzuz was acquired by Triller’s parent company Triller Network.
The deal will see Verzuz founders Swizz Beatz and Timbaland getting shares in Triller Network, a portion of which have been divided between the 43 artists who’ve appeared in Verzuz livestreams so far.
“We had a great partnership with Apple —shout-out to Larry Jackson and the whole Apple Music team. We have nothing but great things to say about them. And Instagram and Twitter have always been great supporters. But after listening to all the deals there were coming to us, we said, you know what? We’d like a partner that we can grow with,” Swizz Beatz told Billboard. He confirmed that for now, Verzuz battles will continue to be broadcast on Instagram and Twitter rather than being exclusive to Triller.
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