Every social media platform has its community of ‘creators’ and now Clubhouse wants one too.

The audio startup is launching a “creator accelerator program” that it says will “support and equip 20 creators with resources they need to bring their ideas and creativity to life”. Which hopefully means people who won’t just be wanging on about bitcoin and NFTs. The application form offers some hints.

Clubhouse appears to be looking for people who want to develop regular ‘shows’ for its platform, and it’s canvassing them on what tools they might find useful: matching with brands; guest bookings; post-show analytics; mentorship; training; equipment; recording features; the ability to poll audiences and get feedback; monetisation including tipping; or show promotion. Also, ‘music’ is one of the topic options that creators looking for a space on the accelerator can choose…

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