We first wrote about OnlyFans in August 2020, when Cardi B launched a $4.99-a-month subscription on the crowdfunding site previously better known for being used by adult entertainment stars.
In December, the company said it was paying out $200m a month (!) to its community of creators, as it made its pitch for more mainstream celebrities to use it.
The latest plank in that strategy is a new ‘OnlyFans Creative Fund’ announced this week, which will focus on music in its first year.
The company will choose four artists to receive £20k grants and “consultancy from a music industry professional” to help them grow their audience and income. It has also put together a judging panel featuring several professional artists including Stefflon Don and Hot Chip’s Joe Goddard. The fund is only open to artists in the UK for now.