We first wrote about OnlyFans in August 2020, when Cardi B launched a $4.99-a-month subscription on the crowdfunding site previously better known for being used by adult entertainment stars.

In December, the company said it was paying out $200m a month (!) to its community of creators, as it made its pitch for more mainstream celebrities to use it.

The latest plank in that strategy is a new ‘OnlyFans Creative Fund’ announced this week, which will focus on music in its first year.

The company will choose four artists to receive £20k grants and “consultancy from a music industry professional” to help them grow their audience and income. It has also put together a judging panel featuring several professional artists including Stefflon Don and Hot Chip’s Joe Goddard. The fund is only open to artists in the UK for now.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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