The latest company looking to forge more links between the music and esports industries is Offmeta, which launches today.

It’s a label that plans to sign artists and seek out licensing deals and partnerships for them in the games and esports worlds.

Canadian artist bbno$ is its first signing, and his new single ‘Bad to the Bone’ will be promoted during esports organisation ESL’s ‘Pro League CS:Go’ events in March and April as Offmeta’s first deal.

The company’s pitch to games and esports companies is that it will make licensing easy for them: one place to ensure they have the necessary rights for music to use in their broadcasts and events.

The company’s co-founders are former artist manager Line Rindvig and former label product manager Jannis Wenderholm, with backing from VC firm NumLock Ventures. Wenderholm’s last job was at UMG’s Enter Records, another label created to explore the crossover between music and esports.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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