Content ID is well established as YouTube’s system for identifying copyrighted music in user-uploaded videos, and giving rightsholders the option to take them down, claim their ad revenues or leave them be.
Now YouTube is launching a new tool that gives uploaders more control over whether their content falls in to Content ID in the first place. It’s called ‘Checks’, and is a step in the YouTube upload process that takes around three minutes to check a video for potential copyright claims (plus another two minutes to check it for “ad suitability restrictions”). In the case of copyright, people will see details on what the issue might be, and where in their video it happens.
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