Bulldog DM livestreams were watched 61m times in last year


Bulldog DM is one of the companies helping artists to put on ticketed livestream concerts during the Covid-19 pandemic, working with the likes of Marshmello and Justin Bieber. Now it has been talking to Pollstar about its growth.

Its events generated 61m views over the last 12 months according to CEO John Petrocelli, with those events reaching an average watch-time of 41 minutes per viewer. Interestingly, Bulldog TM is talking up the potential for livestreams as sponsored events or with advertising, rather than just generating ticketing income.

“You might walk by a logo at a festival, but a stream can be brought to you by AT&T or Hyundai or these other brands we’ve worked with,” he said. “When livestreaming, especially for music, is done in a best practices manner, you can really unlock super impactful engagements and watch time, and that speaks for itself. That helps the music industry.”


Image by I_#39_m friday /

Stuart Dredge

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