What’s next for Peloton? A trio of recent acquisitions offer some strong hints.
As reported by Bloomberg, Peloton has bought startups Aiqudo, Atlas Wearables and Otari in recent months. Respectively, they had developed a digital voice assistant; fitness-focused smartwatches; and an interactive workout mat with a built-in screen.
Peloton had also acquired the IP of a digital health startup called Peerfit in November last year, with a regulatory filing revealing that it paid $78.1m for that plus Atlas Wearables and Otari. The investment follows a year of strong growth not just for Peloton’s revenues, but for its share price and market cap too.
At the start of 2020 the public company was worth $8.35bn, but it peaked at $48.63bn in mid January this year, although it has since fallen back to $32.26bn.