Does anyone in the music industry have better anecdotes than Nile Rodgers? Now he can deliver them in virtual form, which may save him repeating the best ones over and over.

Rodgers has been turned into “the world’s first voice-interactive portrait” through a partnership between the UK’s National Portrait Gallery, Universal Music and Abbey Road Studios and startup Forever Holdings. Rodgers was sat down and asked 350 (!!) questions and filmed with two 8K 3D film cameras, with the footage now turned into an interactive experience for mobiles and computers where fans can play interviewer. What’s more, this is a paid experience: although it can be tried for free, full access will cost £20.

Later this year, ‘In The Room with Nile Rodgers’ will also become a physical virtual reality exhibition, but for now it’s online only.

Forever is looking to do this kind of thing with more artists, celebrities and public figures too, so if Nile’s version does well we’d expect more musicians to follow suit.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

Avatar photo

Stuart Dredge

Music Ally's Head of Insight

Leave a comment

Your email address will not be published. Required fields are marked *