Triller Solen Feyissa Unsplash

The National Music Publishers Association (NMPA) has had short-video app Triller in its sights for some time now over licensing. However, a deal has finally been struck to end the public hostilities.

“NMPA is pleased to have come to an agreement with Triller to account for the past use of songs as well as a forward-looking license for our eligible independent publisher members,” announced the NMPA.

“Music is foundational to Triller’s platform and it is essential that the songwriters who create that music are paid for their contributions to the Triller experience.”

Clearly, accurate data on which songs are being used, and what kind of viewing they are generating, will be key to ensuring the royalties are correct, and fairly distributed.

Triller remains at loggerheads with Universal Music Group, which pulled all its music from the platform in February this year, accusing the company of withholding payments and refusing to negotiate a new licensing deal.

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Stuart Dredge

Music Ally's Head of Insight

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