Startup Wave began life as a virtual reality music app for DJ sets and concerts, but has since pivoted into more of a production tool: the same technology deployed for performances that can be streamed to non-VR platforms like YouTube and TikTok.

Now the company is preparing to add more tools for artists to make money from their virtual concerts, with DJ Dillon Francis the guinea pig.

Francis’s ‘Total Fiasco’ concert on 1 April will include a virtual gifting feature for fans to spend between $3 and $100 on virtual items for the artist. If accepted, he may use them in the performance itself.

“During Total Fiasco, Francis will transform into a digital avatar within a virtual world evoking his sound and artistry,” reported Tubefilter. “Attendees will also be able to participate in virtual dance parties, a live Q&A, and vote on virtual scene changes.” Crocs is on board as a sponsor. The interactivity will happen on Wave’s own platform, but the event will be streamed non-interactively to YouTube and Twitch.

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Stuart Dredge

Music Ally's Head of Insight

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