We recently reported on video requests startup Cameo’s growth in 2020, when it sold 1.3m videos of its celebrity community, generating revenues of $100m. Now the company has raised a Series C funding round, also of $100m, which sees Cameo graduate to ‘unicorn’ status with a valuation of just over $1bn.

SoftBank, GV, Lightspeed, Kleiner Perkins, Spark Capital and The Chernin Group are among the investors – a who’s who of Silicon Valley money – along with Amazon’s Alexa Fund. That may hint at some interesting plans for Cameo to expand onto smart speakers (or potentially even do something interesting with celebrities’ voices as voice assistants?).

Cameo did reveal a few of its plans. “This year, we will expand our product ecosystem beyond the core Cameo video experience with products — like Fan Clubs and Cameo Calls — aimed at delighting superfans, while helping talent build deeper connections with and manage their Cameo fanbase,” it explained.

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Stuart Dredge

Music Ally's Head of Insight

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