Wynk, owned by telco Bharti Airtel, is one of the established music streaming services in India. Its CEO Adarsh Nair has been talking to Fortune India about Wynk’s plans for the next stage of its growth, having signed up more than 65 million users so far.

“We believe that subscription is going to be the future. In the next two years, can we be the dominant players when it comes to subscriptions where premium media is concerned?” said Nair, suggesting that micro-payments will also be part of Wynk’s strategy, building off its Wynk Stage livestreaming feature.

“On Wynk Stage, if there’s a consumer who would like to send a personalised message to an artist, will he/she be okay paying ₹1 for that message? And that’s a business question we’ve been asking. And if the consumers engage, micro-transactions can be a very powerful media of extracting value for consumers and businesses. This could be a future business model and we’re experimenting with it.”

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

Avatar photo

Stuart Dredge

Music Ally's Head of Insight

Leave a comment

Your email address will not be published. Required fields are marked *