The great K-Pop / Western consolidation continues, with the news that HYBE – the recently rebranded Big Hit Entertainment – is merging with Scooter Braun’s investment company Ithaca Holdings.

HYBE is acquiring a 100% stake in the company and its subsidiaries, according to Variety, with a rumoured price of more than $1bn.

The deal will bring HYBE’s stable of K-Pop acts (BTS included) under the same corporate umbrella as Justin Bieber, Demi Lovato and Big Machine Label Group. Let the clock begin ticking on an internet-breaking Bieber/BTS collab…

The news follows HYBE’s recent partnership with Universal Music Group to co-launch a new label in the US, with UMG also investing in VenewLive, the livestreaming joint venture between HYBE and Kiswe.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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