Historically, most music discovery has focused around consumers of the music – listeners. However, as publishers continue to explore ways to grow their sync revenues, they’re investing in music discovery too.
Concord Music Publishing has just launched a site called Repr&sents for example, which showcases its catalogue of classical music from Boosey & Hawkes.
That’s more than 5,000 recordings, which are now being shown off in a slick site, complete with some new remixes commissioned from producers who are also signed to Concord.
The site works with music service Disco, which was a partner on the project. The launch follows Concord’s last discovery project, Music Seen, which was a joint effort with Playlister geared towards sync.