JStone / Shutterstock.com

US industry body the RIAA has published its latest analysis of revenues for Latin music in the US. It shows that in 2020 it accounted for 5.4% of the overall market, up from 5% in 2019.

Latin music revenues grew by 19% in 2020 to $655m at estimated retail value. That’s more than double the 9.2% growth for the overall recorded music market in the US last year.

Streaming is absolutely the engine here: paid subscription streams generated $439m for Latin music last year in the US, and on-demand ad-supported streams another $128m, meaning that streaming overall was 86.6% of revenues for this sector. Add in revenues from digital and personal radio services ($63m) and you’re left with just 2.9% of the US Latin music market being physical and digital sales.

Image by JStone / Shutterstock.com

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Stuart Dredge

Music Ally's Head of Insight

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