Remember the days when Donald Trump was the president of the US, and when ByteDance was being forced to either sell TikTok’s US operations to an American company or shut it down? Trump’s defenestration from the White House paused the process, but it hasn’t stopped it completely.

AdWeek journalist Scott Nover broke the news yesterday that the deadline for a final decision has been pushed back again, following a joint filing by TikTok and the US government. “The Commerce Department, which inherited the case from the prior administration, says it needs more time to review the matter. New deadline to decide on further action is June 11,” he reported.

In a press briefing last week, the US commerce secretary Gina Raimondo twice avoided giving a direct answer to journalists’ questions about plans for TikTok. “I don’t want to get into details on any particular company. My broad view is: What we do on offence is more important than what we do on defence,” she said, of the US government’s ambitions to compete with China.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

Avatar photo

Stuart Dredge

Music Ally's Head of Insight

Leave a comment

Your email address will not be published. Required fields are marked *