Marketing

Spotify launches a basketball game based on AJ Tracey


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Spotify’s latest expansion is certain unexpected: it’s getting into the basketball game. Well, it’s *made* a basketball game, for British artist AJ Tracey.

Flu Game: The Game is a promotional campaign for Tracey’s new album ‘Flu Game’, which itself is a basketball reference (to a famous match where Michael Jordan played with the flu and still helped his team win).

Spotify’s game will get fans shooting virtual hoops over 16 levels, with various characters (and a jumping pizza) trying to get in the way. Tracey pops up with encouragement, and players can listen to the album’s official playlist while it’s running.

Stuart Dredge

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