Spotify’s latest expansion is certain unexpected: it’s getting into the basketball game. Well, it’s *made* a basketball game, for British artist AJ Tracey.

Flu Game: The Game is a promotional campaign for Tracey’s new album ‘Flu Game’, which itself is a basketball reference (to a famous match where Michael Jordan played with the flu and still helped his team win).

Spotify’s game will get fans shooting virtual hoops over 16 levels, with various characters (and a jumping pizza) trying to get in the way. Tracey pops up with encouragement, and players can listen to the album’s official playlist while it’s running.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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