We’ve written about the crossover between the music and esports industries, with labels, streaming services and individual artists alike seeking partnerships with professional gaming teams and tournaments.
The latest such deal involves Warner Music Asia, which has become the ‘exclusive music partner’ to tournament organiser Esports Player League (ESPL), which is based in Singapore, although it is running competitions in Asia, Europe and the Americas. It’s targeting ‘amateur’ gamers rather than just professionals – a grassroots gaming play, if you like.
The deal will see ESPL using Warner Music Asia’s tracks in its online platform, as well as working on marketing tie-ups between artists and its other partners, like games firms and brands.
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