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We’ve been covering the succession of stories about artists selling non-fungible tokens through the various NFT marketplaces that have sprung up in recent months. But Doja Cat is going a step further: she’s launching her own marketplace called Juicy Drops tomorrow (23 April), where she will also be selling her first collection of NFTs.

According to Uproxx, it’s a partnership with NFT startup Intellectable Holdings. “I’m helping to launch my NFT company so that I can actually own and control my art,” is how Doja Cat explained the launch. “I want to be able to make all decisions related to my creative vision and help other artists do the same.”

The first collection will include 3D visuals of “a spinning, metallic Doja image in a gilded frame, as well as an image of her cat Raymus”. Music, NFTs AND cats? Welcome to the internet in 2021…

If you’re following the NFTs space, we highly recommend a newly-published Music NFT Market Update from Water & Music’s Cherie Hu. It’s a 38-page report rounding up the flurry of launches; the money that’s being made; and trends around the marketplaces.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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