Mad Libs is the game where people have to fill in the blanks in sentences, often for comic effect. Artist Jagwar Twin is riffing on the idea with a campaign for their new single ‘Down To You’, throwing emojis in to the mix as well.
Fans are being invited to visit a website, and work through 10 choices between pairs of emoji, which are then inserted into a story about their “own unique journey”. Ours started with a peach, involved defeating a broccoli guardian, and finding the devil in our heart, since you ask. The end result is a personalised image to share with the story including (since fans are asked for their Instagram name at the start, although not to actually log in) their profile photo. It’s a fun idea, but we’ll be eyeing broccoli with some suspicion from now on…
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