The climate emergency is on every industry’s agenda, music streaming included. The environmental impact of streaming continues to be debated, but Spotify is launching a new initiative that aims to get brands working with it to reduce the impact. It’s called ‘Sustainable Sonics’ and is launching in the US, UK and Canada. It will involve using carbon offsets to “zero out the environmental impact of a brand’s audio advertising on Spotify”, starting with telco O2 in the UK.

Spotify’s partner in this is Forest Carbon, an organisation behind reforestation projects. The O2 deal will see more than 1,500 trees planted, which Spotify says will offset around 320 tonnes of carbon initially. Yes, this is a limited initiative focusing only on ad campaigns, but seeing streaming services explore partnerships with carbon-offsetting organisations is a welcome trend, that could yield further initiatives in the future.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

Avatar photo

Stuart Dredge

Music Ally's Head of Insight

Leave a comment

Your email address will not be published. Required fields are marked *