As things to put on your CV go, inventing the dance moves in Beyoncé’s ‘Single Ladies’ video is nigh-on unbeatable. Well, if you’re a choreographer it is, if not perhaps quite as useful for a builder or an accountant. Helluva talking point in interviews though. But no, JaQuel Knight is the choreographer who has worked with a range of stars as well as Beyoncé, and his latest move is fascinating on a tech and business level. He has founded a company to copyright his dance moves, after doing so with those created for ‘Single Ladies’. “Copyrighting movement is about putting the power back in the artist’s hands,” he told Variety.
Choreography and copyright has been a keen debate for years now, for example when Epic Games was criticised (and even sued) for using famous dance moves in Fortnite, or in the way dance moves spread on TikTok and other short-video platforms.
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