Spotify is raising its prices, but there is no single ‘big bang’ day when its subscriptions go up across the world. Instead, the streaming service is rolling out price increases market by market. Yesterday saw the pace step up though.

In the US, the cost of a Spotify family plan has increased by one dollar to $15.99. Meanwhile, in the UK the family subscription is growing by two pounds – from £14.99 to £16.99 – while its student and duo (couples) subscriptions are increasing by a pound to £5.99 and £13.99 respectively.

Some other European countries are seeing rises in these three plans too (the family plan by three euros, to €17.99 a month) as well as some countries in Asia and Latin America.

It’s an important moment, and one that is being watched very closely by Spotify’s rivals as they mull their own pricing strategies.

In separate news, Spotify’s new ‘miniplayer’ for Facebook is now rolling out, enabling its subscribers to listen to full tracks and podcasts from within Facebook’s mobile app, while free users can listen to music in shuffle mode with ads.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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