Last October we co-published a report on music and fitness/wellbeing with the BPI, exploring the potential for licensing (and other) partnerships in those sectors.

The latest example comes from B2B digital music firm Tuned Global. It is providing a playlist app to fitness company Psycle London, which has four gyms in London but also a home workouts service. Its instructors will now be able to use the Tuned Global app to search through licensed tracks to make playlists for their workouts, whether being done in-person or online.

Tuned Global will also be helping Psycle London out with licensing negotiations to increase its catalogue of available music.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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