France still has considerable room for growth in subscriber numbers, according to Alexandre Lasch, head of industry body Snep. In 2020 streaming income in France grew by 20.6% to €453m, with the number of paid music subscriptions growing from 7.2m in 2019 to 8.7m in 2020.
The number of people using premium streaming services in France, meanwhile, is around 12 million, including family plans, while another 7.4 million people in France use free services, taking the total number of streaming users to 19.4 million, or slightly under a third of the total population.
“These [subscription] figures equate to a penetration rate of premium subscriptions of around 13% in France,” Lasch told us for our new country profile of France. “This is still far behind that of the US, for instance, where the number of subscriptions corresponds to 23% of the population. So we still have a lot of room for improvement and the number of subscriptions could double in the next few years.”